Philip Sheridan
Small Business Support & Mentoring

Supporting you every step of your small business adventure
Hi, I'm Phil, and I know exactly what it's like to juggle every aspect of running a small business because I've been doing it for nearly a decade.After 20 years in public sector management, and another 10 years facilitating and mentoring students at a School of Medicine, I took the leap to bootstrapping a training and education business from scratch.Along the way, I've discovered that passion alone isn't enough, we all need support along the way.We all need someone in our corner who gets it.
Ready for a conversation?
Let's have a no-pressure chat about where you are with your business and how I might be able to help. Every successful business started with a single conversation – why not make this yours?
Support For You
Getting Started (Without the Overwhelm)
Whether you're thinking about taking the plunge or you've just started trading, let's cut through the noise together. From setting up a business bank account to getting insured, I'll help you focus on what actually matters right now – no jargon, no complicated systems, just the essentials.Making Friends with Your Money
Drowning in receipts? Avoiding looking at your bank balance? We'll start exactly where you are (no judgment) and build simple ways to track what's coming in and going out. You'll be amazed how much lighter you feel when you're not guessing anymore.Pricing with Confidence
That nagging worry about what to charge? You're not alone. Together we'll work out pricing that reflects your value and feels right for you – and I'll help you recognise when it's time to increase your rates without the guilt.Integrating AI into Your Business
AI has revolutionised the workplace, and that includes you as a solo-preneur, a freelancer, a small business owner. From honing your prompts, to helping keeping you organised, to research, learning how to implement effective AI is a skill you need now and for the future.Doing Good Business
Learning to say no when appropriate, getting paid on time, and setting boundaries that protect both you and your work. It's about building a business that serves you as well as your customers.Tackling the HMRC Bit (Without the Panic)
That HMRC registration letter sitting unopened on your kitchen table? The tax side doesn't have to be terrifying – it's just paperwork. I'll help you understand what you actually need to do, when you need to do it, and how to keep things simple and organised.Building Good Habits (One Small Step at a Time)
Simple routines for record-keeping, and invoicing that help you keep track of your money, and staying on top of the things that matter – all tailored to how you prefer to work.
Long-term Partnership
Think of me as your critical friend – someone who'll celebrate your wins, help you navigate the tricky bits, and give you the honest feedback you need to keep moving forward. I'm not here to give you a quick fix; I'm here to support you as your business grows and evolves.With my background in education and mentoring – from supporting medical students to consulting with senior clinical staff – I know how to ask the right questions and provide guidance that sticks.
About
I started trading as sole trader in 2016. I'm now the founder and managing director along side my partner, Helen, of an education and training company.Most recently I worked at the School of Medicine, University of Leeds, as an educator, facilitator, and mentor on the five year MBChB Medicine and Surgery course, as well as consulting on post-graduate leadership courses.I have freelanced as a coach and mentor to other solopreneurs, small enterprises and businesses for over 15 years.

I'm a self-published poet, guest blogger and writer. I've been invited to speak and lecture across the UK at Universities and conferences, most recently at TEDxKeighley.When I'm not teaching or mentoring you'll find me enjoying my passion for the martial arts, most recently as a blue belt in Brazilian Jiujitsu, and climbing.I'm a qualified strength coach with British Weightlifting and British Powerlifting, a qualified evidence based nutrition coach, and Boxercise instructor, running community classes for older adults as part of our Strong Medicine Club.I also run online group exercise sessions for the national charities, WheelPower and Blesma, The Limbless VeteransIn 2002 I survived a near fatal road accident leaving me with multiple injuries and the eventual amputation of my right leg, I live with chronic pain and PTSD.At the age of 40 after a day of assessments with an adult educational psychologist I found out I was profoundly dyslexic, which had a profound impact on how I think about myself and the challenges I faced at school in the 1970's when dyslexia really hadn't been recognised.
Get In touch

Ready for a conversation?
Let's have a no-pressure chat about where you are with your business and how I might be able to help. Every successful business started with a single conversation – why not make this yours?At the end of the day, my greatest wish is to help you build both your confidence and a sustainable business – because one really can't thrive without the other.
E: [email protected]
Telephone or Message: 07528959091
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Supporting UK sole traders and micro-business owners with practical, experienced guidance.